USA Today Recognizes Melaleuca as One of America’s Best Stores
Melaleuca: The Wellness Company has been recognized as one of America’s Best Stores for 2025 by USA Today, joining an elite group of retailers who are known for delivering outstanding shopping experiences. This award highlights the top online retailers and brick-and-mortar stores that excel in product quality, customer service, and overall shopping experience.
This independent study, conducted by Plant-A Insights and published by USA Today, fielded 65,000 customer surveys and analyzed 470,000 retailer reviews in one of the largest retail experience studies ever performed in America. Consumers candidly spoke their minds. And no surprise, Melaleuca stood out in every area!
The America’s Best Stores for 2025 list spotlights respected companies that demonstrate excellence in a range of metrics from the customer’s perspective, including quality, design, website usability, mobile shopping, order experience, shipping, safety, trust and customer engagement.
A Smarter Way to Shop
Melaleuca has revolutionized shopping by offering a membership-based model that ensures customers receive health and wellness products at manufacturer-direct prices. From scientifically backed nutritional supplements to eco-friendly home essentials, every Melaleuca product is developed with the highest standards of effectiveness, safety and sustainability.
“We have always said that it is our commitment to strive for excellence in all that we do,” said Melaleuca executive chairman Frank VanderSloot. “It is great to learn that the national marketplace is confirming that we are well on our way in that journey. To have an independent organization name us as one of the best companies in the nation from a consumer’s perspective is indeed a great honor!”
This honor comes as Melaleuca recently invested tens of millions of dollars and thousands of hours into refining its digital shopping experience at Melaleuca.com, ensuring that customers enjoy a seamless, intuitive, and rewarding way to shop.
Recognized for Excellence
This prestigious ranking was not given lightly. The independent study behind USA Today’s list is one of the largest research studies of its kind, capturing a 360-degree perspective of the online customer journey. It included subjective and objective evaluation of online retailers on 35 criteria across these 11 categories:
- Website layout and design
- Website usability (technical)
- Product offer and information
- Product quality
- Price-to-value ratio
- Purchasing and ordering
- Delivery and shipping
- Customer service
- Safety and trust
- Mobile shopping
- Growth dynamics and size
This recognition is the latest in a long line of awards for Melaleuca, which has been consistently recognized for its workplace culture, product innovation, industry leadership and charitable activities. The company was recognized for three consecutive years as one of Forbes’ Best Employers in America.
A Legacy of Enhancing Lives
Founded in 1985, Melaleuca has grown into one of North America’s largest online wellness shopping clubs. Generating over $2 billion in annual revenue, Melaleuca offers more than 400 exclusive wellness products, spanning nutrition, personal care, home cleaning, cosmetics, and more. With a commitment to ingredients inspired by nature and that are not traditionally found in national brands, Melaleuca products have transformed how families approach their health and wellness.
Melaleuca is also dedicated to environmental sustainability, producing eco-friendly products with highly concentrated formulas that reduce plastic waste, fuel consumption, and water usage. While direct-to-consumer shopping has become standard today, Melaleuca pioneered this model long before it was the industry norm.
Melaleuca’s business model and commitment to product innovation continue to prove their effectiveness. With over a 96% monthly reorder rate, Melaleuca has one of the highest customer retention rates in the consumer products industry. This level of loyalty speaks volumes—customers aren’t just trying Melaleuca products; they’re choosing them again and again because they deliver phenomenal results and exceptional value.
A Bright Future
As Melaleuca celebrates 40 years of enhancing lives in 2025, this recognition from USA Today serves as a milestone in the company’s ongoing commitment to helping families live healthier, more vibrant lives. As a debt-free company with plans for continued product innovation and a growing community of loyal customers, the future has never looked brighter for Melaleuca.
“This award is proof that when you do things the right way, people take notice,” Frank said. “And it’s all because of our loyal customers, our dedicated Marketing Executives, and our incredible Team Members. Because of all of you, more and more families are discovering a better way to shop and a better way to live. Your belief in our products, your passion for our mission, and your commitment to enhancing lives have made this recognition possible.”
“I would like to give a shout out to our entire Melaleuca team for their commitment to excellence in everything we do. Needless to say, I am extremely proud! We all should be!”